TKS x IKEA

Published on 12 May 2025 at 18:34

Why IKEA?

At TKS, we were given the opportunity to collaborate and work on a challenge with IKEA!

Why IKEA? IKEA is the largest furniture retailer in the world, renowned for its affordable, stylish, and functional home furnishings. Known for its innovative flat-pack furniture and DIY assembly model, IKEA makes quality design accessible to millions worldwide. With over 450 stores across more than 50 countries, its sprawling showrooms offer immersive, room-by-room displays that inspire customers to create personalized living spaces. IKEA has reshaped the way we shop for home goods with influence that extends far beyond the marketplace—the brand is a cultural phenomenon, shaping trends in design, convenience, and customer experience.

Gamifying a Personalized Map Route of Ikea (App)

Target Audience

Generation Z or Alpha (shoppers of our generation)

App Features

Dashboard:

Shows total reward points
Where reward points are coming from
All choices to use reward points

Personalized Map:

User inputs items
AI creates map route with recommendations
Displays product history
- IKEA item name translator
- Design heritage/product stories
  - Åsa Nordin, Identity and Symbols Leader: “[Ingvar Kamprad] wanted to give each product an identity, a character.”
    - “It adds an emotional value. And it also adds uniqueness”
    - https://ikeamuseum.com/en/explore/product-stories/
    - material history
      - wood
        
        comes from eco friendly places

Tables.

This is going very specific into how our envisioned app is going to work, but the table on the left shows the ways of obtaining reward points while the table on below shows the ways of spending reward points.

Overall, this project was extremely fun, and I would like to thank TKS for this amazing opporunity.